Coke Zero tastes more like real coke. My goal would be to try and persuade an older audience in trying to taste and buy Coke Zero. Young aged children will try anything, but they are not the ones going to the grocery stores and buying the product, their parents are. I want to persuade parents into buying the product for themselves and for their children.
My target would be young to middle aged adults, either male or female. Their income would most likely be middle class and or upper class because Coke Zero is not a necessity for people who are considered lower class. I would go toward targeting families into buying Coke Zero, mainly the parents because they are the ones who would go out and actual purchase the product. The best place to show an advertisement for Coke Zero would be during previews before movies. Most people drink soda while watching movies at the movie theater, so if the advertisement were to run during previews people would than crave the product and hopefully purchase the product at the snack bar.
The design of my project would reinforce the intended message by persuading an audience that has been drinking "real" coke for a while, which would include young adults and parents. They will buy Coke Zero because it sounds like something different but supposedly tastes a lot like the "real" coke that they have been drinking for years. By telling people that Coke Zero tastes more like real coke they will buy the product because it will seem familiar and like something they have already been drinking.
