I want the message of my “how to” video to be that anyone can bake as long as you are provided with each step that goes into what you are baking. My goal is for people to be able to make a rainbow bunt cake by following the simple steps I showed in my video. I want the audience to respond by thinking that they can easily make this cake.
The age of my target audience is basically anyone who is old enough to handle an oven. Baking shows are usually geared toward women but my “how to” video is geared toward both men and woman because I want everyone to feel like they can bake this item. I am not trying to target an audience with a certain income because a lot of people in all different classes like to bake. If I had to choose I would probably say my target audience falls under middle class and upper class because they may have more time to bake. I want people form all over to be able to watch my video and know how easy it is to make a rainbow bunt cake. People who are single or married can bake because you can always bring a cake to a gathering. You do not have to go to college or graduate high school to be able to bake this cake; so all education levels are included in my target audience. My target audience’s main interest would have to be baking and cooking and people who just want to entertain. Their hobbies would also include cooking. Their attitudes are the type of attitude that is willing to try new things. My target audience’s values are family-oriented because they can make this for the family and generous because they are willing to make this cake for someone else. No common experiences are required because anyone can bake as long as they really try.
The design of my project reinforces the intended message because my video is designed to show people each step you have to take to make a rainbow bunt cake and each step is described in my video.
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