Target Audience Statement

My intended message for my public service ad is to make history and end poverty. I want people to look at my ad and want to help. I want them to be intrigued by the look of the ad so it makes them go to the website and look into it more. My goal would be for them to donate to the organization but I want to be subtle about asking for money, or any kind of donation, because I do not want to come off as desperate. Even though I do not want to come off desperate, I do want my target market to know that they will be helping a good cause for people who need help.

My intended target audience for this ad would be liberal middle to upper class young adults and up. Both men and women in these categories would work for my target market as well. If I had to pick an age to start my target audience at I would say around 30 years old because people looking to help nonprofit organizations usually already have a career and have their lives on track, therefore they are most likely the ones who have a little extra money to spend on things like this. I would go for people who are more liberal because in general liberals are more interested in sharing, even when it comes to taxes. Conservative people are more interested in making their own money and keeping it for their families. My target audience would be households consisting of couples or couples with families that look to help others. Couples who have families may be more interested in helping my organization because they know how hard it is to have to feed the entire family and keep a steady income to provide for their family. They may be able to relate to my nonprofit easier than couples without children because they never want their family to experience what these people are going through. I do not think I would target people with a specific education level, but I would assume that most people in the middle to upper classes would of graduated college with some kind of degree and have a steady career.

The design of my public service ad reinforces my intended message of making history and ending poverty because the first thing that stands out is the text on my ad. I made the background of my ad black and white so the colored text would pop out right away. I want my target audience to read the text first and become interested so it makes them look at the background and the picture of the poor hungry women hunched over. 

Photo Retouch

Photo Composition

Extreme Close-Up

2 Shot

Wide Shot

Rule of Thirds

Close-Up

Coke Zero TAS

Coke Zero tastes more like real coke. My goal would be to try and persuade an older audience in trying to taste and buy Coke Zero. Young aged children will try anything, but they are not the ones going to the grocery stores and buying the product, their parents are. I want to persuade parents into buying the product for themselves and for their children.

My target would be young to middle aged adults, either male or female. Their income would most likely be middle class and or upper class because Coke Zero is not a necessity for people who are considered lower class. I would go toward targeting families into buying Coke Zero, mainly the parents because they are the ones who would go out and actual purchase the product. The best place to show an advertisement for Coke Zero would be during previews before movies. Most people drink soda while watching movies at the movie theater, so if the advertisement were to run during previews people would than crave the product and hopefully purchase the product at the snack bar.

The design of my project would reinforce the intended message by persuading an audience that has been drinking "real" coke for a while, which would include young adults and parents. They will buy Coke Zero because it sounds like something different but supposedly tastes a lot like the "real" coke that they have been drinking for years. By telling people that Coke Zero tastes more like real coke they will buy the product because it will seem familiar and like something they have already been drinking.