Final Portfolio Target Audience Statement

My intended message for my final portfolio is for potential employers to understand what I am capable of making, whether it be something for Photoshop, Audacity, iMovie, or InDesign. After looking through my portfolio I want potential employers to leave my portfolio knowing that I either have the skills or do not have the skills they are looking for in an employee. Emotionally, I want the audience to respond with a positive outlook of how much I can impact their company.

            My target audience will be advertising employers who work for a steady company. I would want them to have a good and steady income because that means that I can hopefully get a good job for a good company. They do not have to have a particular marital status, household size, gender, age, or race. I would rather my target audience be employers in North Carolina, near High Point University, or in New Jersey or New York for while I am at home. As of right now I would like an internship while I am a student so I would want my target audience to be employers seeking interns for advertising. Interests of my target audience include advertising for magazines, newspapers, or television. I would like them to have a successful attitude when it comes to the working world and I would want them to have experience in the advertising field so I can learn new things from them as an intern.

            The way I set up my portfolio will hopefully be east for employers to move easily throughout my webpage. I provided different tabs for all of the things I think employers would want to see, like my biography, my resume, contact information videos I have done, photos I have done and played around with on Photoshop, and brochures I have made using InDesign. The design of my portfolio reinforced the intended message I am trying to get across by being bale to easily move about my portfolio and easily access projects I have done and information about myself. 

How To Make a Rainbow Bunt Cake-Target Audience Statement

I want the message of my “how to” video to be that anyone can bake as long as you are provided with each step that goes into what you are baking. My goal is for people to be able to make a rainbow bunt cake by following the simple steps I showed in my video. I want the audience to respond by thinking that they can easily make this cake.

            The age of my target audience is basically anyone who is old enough to handle an oven. Baking shows are usually geared toward women but my “how to” video is geared toward both men and woman because I want everyone to feel like they can bake this item. I am not trying to target an audience with a certain income because a lot of people in all different classes like to bake. If I had to choose I would probably say my target audience falls under middle class and upper class because they may have more time to bake. I want people form all over to be able to watch my video and know how easy it is to make a rainbow bunt cake. People who are single or married can bake because you can always bring a cake to a gathering. You do not have to go to college or graduate high school to be able to bake this cake; so all education levels are included in my target audience. My target audience’s main interest would have to be baking and cooking and people who just want to entertain. Their hobbies would also include cooking. Their attitudes are the type of attitude that is willing to try new things. My target audience’s values are family-oriented because they can make this for the family and generous because they are willing to make this cake for someone else. No common experiences are required because anyone can bake as long as they really try.

             The design of my project reinforces the intended message because my video is designed to show people each step you have to take to make a rainbow bunt cake and each step is described in my video. 

Frizz Away Target Audience Statement (Audacity Project)

Frizz Away is a shampoo designed to do away with of frizzy and unruly hair. My intended message is to let women know that they can finally do something at home to get rid of their frizzy hair and keep it under control. I want woman to realize that they do not have to go to a salon to do something about their crazy hair; they can use Frizz Away by themselves in their own homes. I want to grab listener’s attention by telling them that there is finally something out there that is easy and simple to use that will do what they get done at a salon to keep their hair under control. They no longer have to spend all that money going to a salon to get the hair they have always wanted. All they have to do it purchase a bottle of Frizz Away and they will realize there is a much cheaper and easier way.

My target audience would be woman/girls starting in their teens and older who have crazy, frizzy, out of control, or unruly hair. These women do not have to have a particular income because everyone uses shampoo and this is just a shampoo that is targeted towards women with frizzy hair. The geographic location I am targeting could really be anywhere because people all over the world use shampoo. For this particular radio ad I would say the only preference would be that my target audience speak English because the ad is in English. I am targeting single women, married women, and women who have children. Single women and married women will buy this product for themselves and women with children will either buy this product for themselves or their daughters. I am not targeting a particular race because any women can have frizzy can, it does not matter their race. Education level does not particularly matter because you do not have to graduate high school or college to know that Frizz Away will work for your frizzy and unruly hair. My target audience’s interests and hobbies could be anything, as long as they care about taking care of their hair. Their attitude would consist of not being afraid of trying new things, in this care shampoo. My target audience’s leisure activities can be pretty broad as well. Their values can consist of being family-oriented, wanting to take care of their children’s hair, or independent, wanting to take care of their own hair and how they look.

The design of my project reinforces my intended message because in my radio ad I limited who is going to listen to my message by saying “Hey ladies!” as my introduction to grasp listener’s attention. In my message I state what the product is and whom the product will work for. Once listeners listen to what my message has to say, they will realize that this shampoo will probably work for their hair, if they have frizzy or crazy hair. As long as they are willing to try something new and get their hair in control then this radio ad should influence listeners to buy Frizz Away.

Helps International Brochure Target Audience Statement

I chose to create a brochure for a non-profit organization called Helps International. My intended message for this brochure is to help save lives in Guatemala. I want people to look at the brochure and feel like they can make a difference by donating or maybe even volunteering, like I did over Fall break, to help Guatemalans live a healthier and more safe life. Readers should understand that there are different organizations to get involved in through Helps International, like the water filter project or ONIL stove project. I want to grab reader’s attention first by pictures that pull them into reading the brochure.  Hopefully by grabbing their attention, they will want to read the entire brochure that provides a brief explanation on the organization and than hopefully they will go to the website and look more into Help International. My main goal and purpose of the brochure is to get people to donate their time and or money to help save lives in Guatemala because they are in desperate need of help, more than we realize.

My intended target audiences for this non-profit brochure are United State citizens who are college-aged students through adults of all ages. I would target United State citizens because people in other countries are not as willing as people in the United States are to help people in countries other than their own. Usually college students are the ones who want to volunteer to help with service projects and fundraise for them, which they can do through this non-profit organization, and the adults are the ones who will most likely donate to the organization. I would most likely be targeting liberal middle to upper class men and women because they are the ones who have money to donate and they are the ones who will want to help people who are less fortunate than they are. I would target liberal men and women because they are the ones who are most likely willing to help in other countries because they are not as conservative and are more willing to help people outside of their country. I think any household size could be targeted here because it does not matter how big your family is for you to want to help others. My target audience would also be people who are religious because they will help others, people who like the outdoors because they will maybe join a mission trip or service project to help the Guatemalans, risk takers, people who like to travel and have great respect for people in other countries, and people who just want to help people in general.

The design of my brochure reinforces my intended message to help save lives in Guatemala by having viewers first look at the picture on the front page of two adorable young Guatemalan girls. Once they are drawn in by the picture they will read the statement that tells them that they can help save lives and than they will see the name of the organization. Once they open the brochure they will see what the organization is all about on their right said and they can than read a little on the history of the organization. Once they open the brochure up even more they will see how they can help and what they can do for the organization and the Guatemalans, followed by pictures of people in Guatemala and people who have helped the Guatemalans. Lastly, on the back of the brochure is Helps International’s mission statement so they target audience can get a feel of how this non-profit thinks. This design effectively communicates to the unique attributes of my target audience because it first draws in the people who may feel bad for people in Guatemala and people who just want to help others by seeing the front picture. Once those people are drawn in by the picture, they will want to see what the brochure is all about.

Target Audience Statement

My intended message for my public service ad is to make history and end poverty. I want people to look at my ad and want to help. I want them to be intrigued by the look of the ad so it makes them go to the website and look into it more. My goal would be for them to donate to the organization but I want to be subtle about asking for money, or any kind of donation, because I do not want to come off as desperate. Even though I do not want to come off desperate, I do want my target market to know that they will be helping a good cause for people who need help.

My intended target audience for this ad would be liberal middle to upper class young adults and up. Both men and women in these categories would work for my target market as well. If I had to pick an age to start my target audience at I would say around 30 years old because people looking to help nonprofit organizations usually already have a career and have their lives on track, therefore they are most likely the ones who have a little extra money to spend on things like this. I would go for people who are more liberal because in general liberals are more interested in sharing, even when it comes to taxes. Conservative people are more interested in making their own money and keeping it for their families. My target audience would be households consisting of couples or couples with families that look to help others. Couples who have families may be more interested in helping my organization because they know how hard it is to have to feed the entire family and keep a steady income to provide for their family. They may be able to relate to my nonprofit easier than couples without children because they never want their family to experience what these people are going through. I do not think I would target people with a specific education level, but I would assume that most people in the middle to upper classes would of graduated college with some kind of degree and have a steady career.

The design of my public service ad reinforces my intended message of making history and ending poverty because the first thing that stands out is the text on my ad. I made the background of my ad black and white so the colored text would pop out right away. I want my target audience to read the text first and become interested so it makes them look at the background and the picture of the poor hungry women hunched over. 

Photo Retouch

Photo Composition

Extreme Close-Up

2 Shot

Wide Shot

Rule of Thirds

Close-Up